Join the Revolution in Pharmacy Benefits

Pharmacy Benefit Managers (PBMs) play a crucial role in the healthcare system, managing prescription drug programs that directly impact patient care. Despite their importance, PBMs confront significant challenges, from complex pricing structures, outdated technology, and increasing regulations. This lack of nimbleness complicates compliance, inflates costs, and undermines trust among pharmacies, patients, and regulatory bodies. As healthcare evolves, so does the demand for PBMs to adopt transparent, efficient, and adaptive services. Many PBMs, however, remain entrenched in outdated operational models characterized by legacy systems, hindering their ability to address contemporary healthcare needs effectively.

Recognizing these systemic challenges, Aaron Greenblatt, who was at that time CEO of G&W Laboratories, launched Flipt in 2016 as a next-generation PBM business. Rather than adapting and accepting existing legacy systems in the market, Flipt built its technology platform from the ground up—developing a cloud-native, AI-enabled solution that integrated all critical components of PBM operations: Benefits Administration, Formulary Development, Prior Authorization, Pharmacy Network and Contracts, Claims Adjudication, and Member/Patient Services. Flipt operated on its proprietary platform to deliver superior outcomes for clients, continuously refining and enhancing the technology based on real-world operational experience.

In 2025, having proven the transformative power of its technology through years of PBM operations, Flipt made a strategic pivot. The company transitioned from being a PBM to becoming a PBM technology platform provider, offering the battle-tested FliptRx® platform as a Software-as-a-Service solution to other PBMs and Healthplans to modernize their PBM operations, enhance efficiency, and deliver better outcomes for their members.

The FliptRx® platform stands as a paradigm of innovation in pharmacy benefits management, designed to automate workflows and maximize operational efficiencies. Developed in the cloud with a containerized environment and modular microservice architecture, Flipt is not only scalable and flexible but also AI-enabled and ML-ready. This platform drastically enhances member experiences and optimizes all dimensions of pharmacy benefits management.

Flipt transforms pharmacy benefits management by providing comprehensive capabilities that enhance service delivery and operational efficiency. It allows for customizable drug lists and tiers, adapts to changing clinical guidelines through real-time prior authorization and step therapy, and manages drug utilization effectively with quantity limits and program edits. Pharmacy network management is optimized through strategic configurations that ensure financial and clinical effectiveness, and claims processing is enhanced with various scenarios and real-time access to claim details, promoting transparency and control. The platform's robust architecture supports a suite of web applications essential for modern healthcare providers, ensuring seamless cross-platform integration and HIPAA compliance. Additionally, Flipt's automated real-time transactions modernize claims and billing processes, improving efficiency and accuracy.

Building a whole new way to offer business pharmacy benefits is a big task. We pulled together passionate, values-focused leaders who are dedicated to leading the company to its next level of growth. These are some of the brightest minds with proven track records in health benefits management, pharmaceutical development, information technology, and customer service.