We saw the current PBM system was broken.
So we fixed it.
The PBM Problem
Lots of employers with business pharmacy benefit contracts are shocked to discover the high prices of employee prescriptions. Aaron Greenblatt — CEO of his family’s business, G&W Laboratories — was one of them.
But unlike most, Aaron knew precisely what some of those drugs his employees needed should really cost because his own company manufactured them. The same prescription medications his employees helped develop and produce at G&W were being sold back to them through their PBM at massive mark-ups, as much as 6 times the sticker price.
What was happening between the factory and the pharmacy to explain such an increase? Where was all that money going?
Aaron soon found the answer lay in the unfair practices of major pharmacy benefit managers (PBMs). They sit between drug companies, employers, and employees and they don’t add enough value to justify their huge profits.
The Flipt Solution:
Flip the Script on Rx Prices™
Aaron pulled together a team to study the issue and do something about it. In 2018, they launched a new company, built from the ground-up as a fairer alternative to typical PBMs. Flipt brings together 100% pass-through pricing with a high-tech, high-touch user experience. With Flipt, there’s no mystery — businesses and employees both know exactly what they’re paying and why.
When it comes to your drug benefit contract, you and your employees really want the same thing. Fair prices. Transparency. Help whenever you need it. That’s what Flipt delivers.
Find out how getting Flipt will help your business.
Traditional pharmaceutical benefit managers (PBMS) act as middlemen in the supply chain, hiding real costs and reducing efficiency without adding much value.
Flipt takes the opposite approach: We get out of the way. We reveal the true costs of prescriptions and let the market work. Plus, we add value with our cutting-edge tech and exceptional customer experience.
Check out our PBM resources.
Our leadership team and board
Building a whole new way to offer business pharmacy benefits is a big task. But we pulled together people with the vision, experience, and drive to do the job.
Flipt has some of the brightest minds from the healthcare and technology industries — leaders with proven track records in health benefit management, pharmaceutical development, information technology, and customer service. Learn about the people who make Flipt work.
Flipt Executive Team
Aaron Greenblatt
Chief Executive Officer &
Executive Chairman
Brian Flanigan
President, Markets & Commercial Operations
CEO, Health Purchasing Alliance
Amrish Goyal
Chief Operating Officer
Hemant Kumar
President, Markets & Commercial Operations
Chief Technology Officer
Shauna Vernal
General Counsel &
Chief Compliance Officer
Chris Burns
Strategy & Marketing
Bill Wolfe
Strategic Pricing & Supply Chain
Shaun Young
Strategic Initiatives
Glenn Rzeszutko
Finance & Underwriting
Flipt Advisory Board
Ron D. Sugar
Chairman Uber and
Former Chairman and CEO Northop Grumman
Scott Serota
Retired, Former President and s
CEO, Blue Cross Blue Shield Association (BCBSA)
B. Kevin Turner
Former Chief Operating Officer, Microsoft
Leonard D. Schaeffer
Founding Chairman and
Former CEO, WellPoint (now Anthem)
Charles M. Holley, Jr.
Former Executive Vice President and
Chief Financial Officer, Walmart
Kathleen Murphy
Former President,
Fidelity Personal Investing