We saw the current PBM
system was broken.
system was broken.
About Flipt
So we fixed it.
Lots of employers with business pharmacy benefit contracts are shocked to discover the high prices of employee prescriptions. Aaron Greenblatt — CEO of his family’s business, G&W Laboratories — was one of them.
But unlike most, Aaron knew precisely what some of those drugs his employees needed should really cost because his own company manufactured them. The same prescription medications his employees helped develop and produce at G&W were being sold back to them through their PBM at massive mark-ups, as much as 6 times the sticker price.
What was happening between the factory and the pharmacy to explain such an increase? Where was all that money going?
Aaron soon found the answer lay in the unfair practices of major pharmaceutical benefit managers (PBMs). They sit between drug companies, employers, and employees and they don’t add enough value to justify their huge profits.
The Flipt Solution
Aaron pulled together a team to study the issue and do something about it. In 2018, they launched a new company, built from the ground-up as a fairer alternative to typical PBMs. Flipt brings together 100% pass-through pricing with a high-tech, high-touch user experience. With Flipt, there’s no mystery — businesses and employees both know exactly what they’re paying and why.
When it comes to your drug benefit contract, you and your employees really want the same thing. Fair prices. Transparency. Help whenever you need it. That’s what Flipt delivers.
Find out how getting Flipt will help your business.
Traditional pharmaceutical benefit managers (PBMS) act as middlemen in the supply chain, hiding real costs and reducing efficiency without adding much value.
Flipt takes the opposite approach: We get out of the way. We reveal the true costs of prescriptions and let the market work. Plus, we add value with our cutting-edge tech and exceptional customer experience.
Check out our PBM resources.
Our leadership team and board
Building a whole new way to offer business pharmacy benefits is a big task. But we pulled together people with the vision, experience, and drive to do the job.
Flipt has some of the brightest minds from the healthcare and technology industries — leaders with proven track records in health benefit management, pharmaceutical development, information technology, and customer service. Learn about the people who make Flipt work.
Aaron Greenblatt
Chief Executive Officer & Executive Chairman
• Founder of Flipt
• CEO of G&W Laboratories
After Aaron earned his Doctor of Pharmacy from the University of Maryland, he had no doubt that his life mission was to continue his family’s legacy to help people realize their potential. As CEO of G&W Laboratories, Aaron has re-energized the nearly century-old company to expand its ability to help those in need. He has led the company into new markets, extended its reach, diversified its product portfolio, grown its revenues dramatically, and built world-class teams — enabling G&W to touch the lives of more patients than ever. But after recognizing the lack of transparency and high costs in today’s healthcare landscape, he decided to lead the effort for further change. He wanted the market to reward innovation and value creation that improve the quality of life for everyone rather than value extraction, which benefits only a few in the short term and ultimately hurts us all. At Flipt, Aaron is determined to give people the choices and power they need to make medication decisions that impact their health and wellbeing, so that they too, can realize their potential.
Amrish Goyal
Chief Operating Officer
• Former Director of Business, Marketing, and Operations at Amazon Flex
• Former General Manager of Sales and Marketing, Microsoft
While many leaders excel in just one field, Amrish is at his best taking on complex challenges that intersect the ever-changing worlds of technology, operations, and marketing. This is why he’s the perfect fit for Flipt, where he oversees customer business operations, including customer experience, product development, client implementation, and partner integrations. Amrish’s experience in strategy, marketing, customer acquisition, and operations proved integral to the success of several high-profile, rapid-scale projects at Microsoft and most recently in the launch of Amazon Flex, which redefined the operations behind the ultra-fast deliveries that arrive on customers’ doorsteps. With Amrish responsible for day-to-day decision-making and operations at Flipt, our corporate clients and their employees can rest assured that they have an advocate who will ensure they receive the highest quality service and exceed their expectations in the new age of modern prescription benefits.
Hemant Kumar
Chief Technology Officer
• Chief Information Officer, G&W Laboratories
• Former VP, Client Director (Strategic Life Science Accounts), HCL AXON
Hemant has successfully led and strengthened cutting-edge IT departments at companies large and small, including Teva Pharmaceuticals, HCL Axon, KCI Medical, and IBM. But what makes Hemant unique is that he pays as much attention to the practical, human use of IT as he does to the technology itself. He takes great pride in leading teams to make processes more efficient, to establish consistency across information systems, and to encourage partnership among people in various capacities. Naturally, Hemant’s personal and professional perspective of IT as a means to help solve problems and produce results aligns directly with Flipt’s mission to put ownership of prescription choices at a person’s fingertips literally with a thumb swipe on the Flipt App.
LEV PEYSEKHMAN
VP, Product & Analytics
• Former Senior Director of Strategy & Analytics, G&W Laboratories
• Former Senior Manager of Corporate Strategy, TE Connectivity
With passion and a skill for translating analytics into opportunities for improvement, Lev has introduced bold strategies for growth in a range of businesses, including TE Connectivity, Itochu International, and Checkpoint Systems. While working in the pharmaceutical industry, Lev’s penchant for poring over numbers revealed huge inefficiencies in the pharmaceutical supply chain. Lev helps make sure that when members pull up their prescriptions in the Flipt App, their options are transparent and accurate, driven by data that reflect all possible opportunities to get the best price and savings.
Linda Verba
Chief Experience Officer
• Retired Executive Vice President and Head of Service Strategy, TD Bank
• Awarded the Most Powerful Women in Banking Lifetime Achievement Award by American Banker
Linda earned her title, numerous times, as one of the most powerful women in banking. During her tenure as head of service strategy at TD Bank, she introduced a customer-centric corporate culture that transformed the banking experience from mundane and transactional to interactive and engaging. Linda also led the strategic growth of TD’s retail operations and held management positions in HR, sales, and account management with industry-leading companies. She brings expertise in organizational transformation and customer service, helping both employers and employees fully realize the benefits of Flipt.
Our Board of Directors
Leonard D. Shaeffer
Founding Chairman and Former CEO, WellPoint (now Anthem)
- Turned a near-bankrupt Blue Cross of California into what would become one of the nation’s largest health benefits companies; now on the Board of Walgreens.
- Established the Shaeffer Center for Health Policy and Economics at the University of Southern California (USC), to improve healthcare delivery and support evidence-based health policy.
- Currently Judge Maclay Widney Chair and Professor, Member of the National Academy of Medicine, and chair of the Roundtable on Quality Care for People with Serious Illness
Ron D. Sugar
Former Chairman of the Board and CEO, Northrop Grumman Corporation
- Grew Northrop Grumman into one of the world’s largest aerospace and defense companies.
- One of the most influential and notable leaders in the aerospace industry.
- Past chairman of the Aerospace Industries Association, and a fellow of both the American Institute of Aeronautics and Astronautics and the Royal Aeronautical Society.
- Currently Chairman of the Board at Uber, a director of Apple Inc., Amgen and Air Lease Corporation; lead director Chevron Corporation
Charles M. Holley, Jr.
Former Executive Vice President and Chief Financial Officer, Walmart
- Developed at Walmart a strong financial position while driving significant shareholder returns.
- Passionate about talent development and succession planning skills he brought to the finance function at Walmart.
- Currently a board member for Amgen, and serves as an independent senior advisor to the CFO Program at Deloitte.